Garmin Electronics Adds Wisconsin Industry Veteran to Promotional Team

Wisconsin resident and National Professional Angler Association member Darren Jacobson was recently invited to join the growing team of professional anglers for Garmin International to help promote their freshwater sonar and GPS electronics products. Decades of marketing coupled with extensive fishing tackle and marine sales experience landed him with Garmin.

Fishing has been a life-long passion for Jacobson, currently the northern factory account manager for Strike King Lure Company, where he sells to retail and national accounts. Jacobson brings his social media savvy, grassroots promotions and his extensive photography capabilities to Garmin. “Darren is well known and attends many shows in the upper Midwest, where he will be able to communicate product benefits and features to consumers,” said Darrell Rollins, Garmin pro-staff manager.

Rollins said Garmin has been the number one electronics unit for the coastal market for years, with little presence in the inland fisheries. “We are assembling a team to reverse that and moving inland. We’re developing new products and intend to be a main-stay for a long-time to come,” he said. “Garmin’s portfolio includes some of the industry’s most sophisticated chart plotters and touchscreen multi-function displays, sonar technology, high-definition radar, autopilots, high-resolution mapping, sailing instrumentation and other products and services that are known for innovation, reliability and ease-of-use.”

Jacobson also owns Angling Promotions, a marketing and promotions company (, and handles product design, consultation, marketing, consumer and retail events, sport shows, boat rigging tips, youth fishing schools and photography. He is also affiliated with Skeeter boats, Yamaha outboards, Sufix, A.R.E. truck caps, Quantum rods and reels, Power Pole and RayJus Outdoor. He said, “I want to be part of the big advancements coming from Garmin.”

Contact Darren at or 715-587-5558.

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