Being involved with the fishing and marine industry for over 26 years has provided me with a vast knowledge how they work from a sales, marketing and product development angle. My industry experience stems from retail sales/buying, manufacturers sales representative and factory sales as well as product development and design.


Exceptional Exposure

When it comes to big water, nothing offers a greater challenge then Lake Michigan and Green Bay. Having this body of water in my backyard allows me to offer exceptional exposure to the retail consumer. This is not to mention the wonderful smallmouth fishery and the nearby untouched largemouth fisheries. Having “Big Water” credentials offers greater consumer confidence and product respect, which will generate additional sales.



Retail sales are the result of a professional marketing and promotions campaign to create consumer demand. My overall objective is to sell product!